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charlotte_bennett · growth_marketing.kazifi
Charlotte Bennett
Growth Marketing Manager
Manchester, UK | charlotte.bennett@gmail.com | +44 7700 900482
Professional Summary
Professional Experience
Growth Marketing Manager, Brightwave Digital
January 2021 - Present · Manchester, UK
Marketing Executive, Northgate Retail Group
June 2018 - December 2020 · Leeds, UK
Skills
94
Kazifi Score Clears the shortlist threshold at all six major systems.
Parses cleanlyPass
Section structurePass
Keyword coverage6 / 6
!Length412 words
Matched to this job post
✓ Growth marketing ✓ Demand generation ✓ Campaign strategy ✓ Team leadership + Lifecycle
↑ Add 1 keyword to reach 96.
Real help · real results

From filtered out
to interview-ready.

Same career, same facts. The checks stay pinned on the left while each resume scrolls past. Read the old one - then keep scrolling and the rebuilt one rises up and lays itself over it.

Scroll
Before The resume most people submit
Swipe cards
ATS score
38%
Below the typical shortlist threshold - most systems filter this out.
ATS parse check v2
Can't be read cleanly, and it's missing the role's keywords.
Two-column layoutParser scrambles the reading order.
Icons in contact lineEmail and phone get lost.
0 of 6 keywordsNone of the job terms appear.
AI keyword targeting ›

Ranks for 0 of 6 target keywords. Most systems reject it before a human looks.

Charlotte Bennett

Marketing professional
📍 Manchester   ✉ charlotte.bennett@gmail.com   📱 +44 7700 900482   🔗 in/charlottebennett
Professional Summary

Hard-working marketing person with several years of experience. Good at social media, campaigns and working with teams. Looking for a new opportunity where I can grow and use my skills. I am a reliable team player who gets on well with everyone and I am always happy to help out wherever needed. I like keeping up with the latest trends and picking up new tools along the way.

Professional Experience
Marketing Manager, Brightwave Digital
Jan 2021 - Present · Manchester, UK
  • Worked on various marketing campaigns across different channels.
  • Was responsible for the social media accounts and posting content.
  • Helped with email newsletters and tried to get more sign-ups.
  • Managed a small team and made sure things got done.
  • Attended weekly team meetings and helped plan the marketing calendar for the year.
  • Spoke to different suppliers and agencies about the projects we had going on.
Marketing Executive, Northgate Retail Group
Jun 2018 - Dec 2020 · Leeds, UK
  • Did a lot of the day-to-day marketing tasks for the brand.
  • Assisted with events and promotions during busy periods.
  • Made reports for management about how campaigns were doing.
  • Kept the marketing files and folders organised so the team could find things.
Marketing Assistant, Halcyon Media
Sep 2016 - May 2018 · Leeds, UK
  • Supported the wider marketing team with admin and content.
  • Helped organise the company's blog and newsletters.
  • Answered emails and helped with general office tasks when things got busy.
Education
BA (Hons) Marketing and CommunicationsUniversity of Leeds · 2013 - 2016
A-Levels: Business, English, PsychologyLeeds City College · 2011 - 2013
Certificate in Digital MarketingOnline course · 2019
Skills
Marketing, social media, teamwork, communication, Microsoft Office, organised, creative, hard-working, time management, Canva, email marketing, customer service
Interests
Reading marketing blogs, watching webinars, going to the gym, travelling, photography, and spending time with friends and family.
After The same resume, rebuilt to win
Swipe cards
ATS score
94%↑ +56
Clears the shortlist threshold - parsed cleanly, every keyword matched.
ATS parse check v2
Rebuilt so the system reads every line:
Single-column layoutParses top to bottom.
Plain-text contact lineAll details machine-readable.
Standard headersExperience, Skills, Education.
AI keyword targeting v2
Now ranking for every keyword:
Growth marketing
Demand generation
Campaign strategy
Marketing automation
Conversion rate
Team leadership
AI content writer ›

Strong verbs, quantified results, keywords woven into real sentences - never stuffed.

Charlotte Bennett

Growth Marketing Manager
Manchester, UK  |  charlotte.bennett@gmail.com  |  +44 7700 900482  |  linkedin.com/in/charlottebennett
Professional Summary

Growth marketing manager with 8+ years leading demand generation and campaign strategy for B2B and B2C brands. Expert in marketing automation and conversion rate optimisation, with a record of scaling pipeline and revenue. Grew qualified leads 3.4 times and reduced cost per acquisition by 42 percent through data-driven team leadership.

Professional Experience
Growth Marketing Manager, Brightwave Digital
January 2021 - Present, Manchester, UK
  • Directed multi-channel campaign strategy that grew inbound revenue from 1.2 million to 4.1 million pounds over three years.
  • Built a marketing automation program in HubSpot that raised email conversion rate from 1.8 to 6.3 percent.
  • Scaled demand generation across paid, SEO and lifecycle channels, adding 18,000 qualified leads per quarter.
  • Led a team of six marketers, applying team leadership practices that cut campaign turnaround time by 55 percent.
Marketing Executive, Northgate Retail Group
June 2018 - December 2020, Leeds, UK
  • Launched the brand's first paid social program, driving 2.3 million pounds in tracked sales at a 4.1 times return on ad spend.
  • Owned seasonal campaign strategy across 40 stores, lifting footfall by 27 percent during peak trading.
  • Automated weekly performance reporting, saving leadership 10 hours per week and accelerating decisions.
Marketing Assistant, Halcyon Media
September 2016 - May 2018, Leeds, UK
  • Grew the company blog to 120,000 monthly readers through an SEO content calendar.
  • Increased newsletter subscribers by 210 percent in 18 months using lead-magnet demand generation.
Skills
Growth marketing, demand generation, campaign strategy, marketing automation (HubSpot, Marketo), conversion rate optimisation, team leadership, Google Analytics 4, SEO, SEM, A/B testing
Education
BA (Hons) Marketing and Communications, 2:1University of Leeds · 2013 - 2016
CIM Level 6 Diploma in Professional MarketingChartered Institute of Marketing · 2019

Readable by the machine, convincing to the human

Single column, standard headers, plain-text contact details, and all six target keywords woven into quantified achievements - nothing stuffed, every metric real. The ATS score climbs from 38 to 94.

Big companies use software to read resumes first. Yours is built to get through
Resume formats & examples

ATS-friendly resume formats that land jobs

Use a template that guides you. Every Kazifi design is single-column underneath and ATS-tested, so it passes the screeners and still reads well to a human.

Modern ★★★★★

Clean, recruiter-friendly layout with clear section rules - ATS-tested and safe for any role. A great default to start from.

See all templates
Beyond the resume

The other half of actually getting hired.

Three more tools inside the same app. They all use your resume, so you never repeat yourself.

LinkedIn Helper

Fixes that get you noticed.

We check your LinkedIn and find the 3 weakest spots. Then we rewrite them for you. No long lists. Just real fixes.

Profile score
68/ 100
Headline45
About72
Experience78
Practice Interview

Practice with a coach who pushes you.

It asks tough follow-up questions. Then it shows you what to fix.

AI
Tell me about a regret.
Strong: specific.
Missed second half.
Application Tracker

A board that knows your resume.

Move each job across a simple board: Saved, Applied, Interviewing, Offer. Every card keeps the resume and cover letter you used.

In progress· 19 active
View board
Applied
12
In review
5
Interview
2Active
Offer
0
History & Patterns

Your past, queryable.

Every past application archived. Pattern detection surfaces which version of your resume is actually working.

Pattern detected
Tailored resume converts 6× better than generic.
From people using it

What it actually changed.

★★★★★

“I'd sent 60 applications and heard nothing. My score came back 41. Ten minutes of fixes - three interviews in the next two weeks.”

WM
Wanjiru M.Data Analyst · Nairobi
★★★★★

“I have four versions of my career for four kinds of job. Before this I had four Google Docs and no idea which one I'd sent where.”

DO
Daniel O.Product Manager · Lagos
★★★★★

“I didn't have a resume at all. I answered the questions and it wrote one. It was the first time the whole thing felt possible.”

PK
Priya K.Recent graduate · Manchester
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  • Unlimited job matches
  • Cover letters, all four tones
  • LinkedIn Helper
  • Practice Interview
  • Tracker + pattern detection
  • Priority support
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  • 1 resume
  • 3 job matches
  • Full score check
  • All templates
  • PDF download

Questions people actually ask.

There's nothing to detect. Kazifi restructures and sharpens what you wrote - it doesn't generate a personality. The facts, numbers, and experiences are yours. What changes is whether the software can read them.

No. It rewrites weak phrasing into strong phrasing and surfaces keywords you should mention if they're true. If you didn't do it, it doesn't go in. You review every change before it lands.

An estimate of how cleanly your resume parses and how well it matches a specific posting, measured against how the six major systems behave. It's a strong signal, not a guarantee - no tool can see inside a company's hiring process.

No. You can build one from a few questions about what you've done and where you're headed. It's designed for people writing their first resume, changing careers, or starting over.

Your resumes stay downloadable. No hostage-taking, no export fee, no "contact sales to close your account."

Yes. Kazifi handles UK, EU, African, and Asian resume conventions, including CV formats where a photo, nationality, or date of birth is expected - and knows which markets to leave them out of.

Ready when you are

Stop sending resumes
into silence.

Just $24.99/month, or a $4.99 one-week pass. No credit card, and no long contract.

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